Why You Need to Optimize Pinterest for Your Business
When I used to think of Pinterest, I thought of the 1000+ pins I had saved from 2007 for my future rustic barn wedding. Anyone else? I was honestly shocked to hear that Pinterest was one of the best ways to market your business. I thought, surely Facebook, Instagram, and TikTok were the leading marketing platforms, but boy, was I wrong. Pinterest offers something that none of the others do. Can you guess what it is… evergreen content ✨
Let me explain. When you post photos on Instagram, whoever follows you and happens to log on during the, let’s say, next 24 hours, may see your post, but the algorithm will ultimately decide that for you. Same thing with Facebook and TikTok. Sure, your content can blow up on those platforms overnight but it’s not showing posts from weeks or months ago. You spent all this time creating content only for it to literally die off and never be seen again ☠️. It’s not the same with Pinterest. There’s so much opportunity to have your content seen for a much longer period of time from just one pin alone, and hopefully send them over to your website or platform 💻
Here's why you NEED to optimize Pinterest for your business:
Visual discovery 🌎
Pinterest is a visual search engine, making it a go-to destination for those seeking inspiration, ideas, and solutions. With over 400 million monthly active users, Pinterest offers businesses a large audience of engaged consumers actively searching for products and ideas in various categories, from fashion and home decor to travel and food, and yes, business. By optimizing your Pinterest presence with visually appealing content and keywords, you can increase your visibility and attract users who are seeking what you offer. A no-brainer, if you ask me!
High purchase intent 💰
Unlike other social media platforms where users primarily engage with content for entertainment, Pinterest users often have a high purchase intent (AKA: they want to buy something!!) According to a study by Pinterest, 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. This presents a significant opportunity for businesses to showcase their products or services, leading to higher conversion rates and ROI. We loveee to see it!!!
Drive website traffic 🚗
Pinterest is not only a platform for discovery but it’s also a powerful traffic driver for businesses. Each Pin on Pinterest is a clickable image that links back to the original source, whether it's a blog post, website, or landing page. By strategically pinning content from your website and optimizing Pins with compelling visuals and descriptive captions, you can drive targeted traffic to your website, increasing brand exposure and potential sales opportunities. Are you already on your way to create a Pin or what?
Showcase your brand's personality 💅🏻
Pinterest allows businesses to showcase their brand's personality and values through visually compelling content. Whether it's creating boards that reflect your brand's aesthetic, sharing behind-the-scenes glimpses of your business, or curating content that aligns with your brand's values, Pinterest provides a platform for businesses to connect with their audience on a deeper level and build brand affinity. Who doesn’t want to look at pretty pictures??
Analytics and insights 👀
Pinterest provides businesses with analytics and insights to track the performance of their Pins and boards (you need to utilize this!), understand their audience demographics and interests, and measure the effectiveness of their marketing efforts. By analyzing your metrics, you gain valuable insights into what content resonates with your audience, optimize your strategy accordingly, and actually get results over time. You got this!!
To wrap this up, friend, Pinterest offers businesses a unique opportunity to leverage the power of social media and connect with an engaged audience who are actively seeking inspiration, ideas, and services. By incorporating Pinterest into your marketing strategy, you can unlock new avenues for growth, increase brand awareness, and drive meaningful results for your business 🤗
Looking for email marketing or copywriting services to go hand-in-hand with your new Pinterest strategy? I can help! Check out my services page to see where we could work together to create an avenue for revenue straight from your inbox 💌
