On the Blog.

Kelsey Elwood Kelsey Elwood

Why I Kept Procrastinating Starting My Email Newsletter and Why You Are, too.

Procrastination is a familiar foe to many of us. It's that persistent voice in our heads whispering, "I'll do it later." Despite our best intentions, we often find ourselves continuously putting off tasks, even those we know are important. We hear allllll over social media “start a newsletter”, or maybe you’re on the other side where you’re constantly being preached at to “prioritize and monetize your social media”. What’s truly worth investing in? It’s hard to decipher, and you may get what I like to call analysis paralysis, and you’re just left feeling… stuck.

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Kelsey Elwood Kelsey Elwood

Sunday Reset Practices for a Productive Week

Sundays, in my opinion, are hands down the best day of the week. Lionel Richie didn’t sing “Easy Like Sunday Morning” for nothing, did he? A lot of people may not feel easy about another week of work quickly approaching, though. You might’ve experienced the “Sunday scaries” a time or two, worrying about the week ahead and feeling the weight of the inevitable 6 am alarm come Monday. It’s so hard to turn your brain off from thinking about your never-ending to-do list, that big meeting with your boss, or just another week with no time to relax. I get it. A well-executed Sunday reset really can set the tone for a productive, fulfilling, and balanced week ahead. Here are some tried-and-true practices that I implement to help set me up for success for the rest of the week. I hope they are helpful to you, too 💗

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Kelsey Elwood Kelsey Elwood

Why You Need to Optimize Pinterest for Your Business

When I used to think of Pinterest, I thought of the 1000+ pins I had saved from 2007 for my future rustic barn wedding. Anyone else? I was honestly shocked to hear that Pinterest was one of the best ways to market your business. I thought, surely Facebook, Instagram, and TikTok were the leading marketing platforms, but boy, was I wrong. Pinterest offers something that none of the others do. Can you guess what it is… evergreen content ✨

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Kelsey Elwood Kelsey Elwood

Why Your Emails Aren’t Converting to Sales

So, you've been diligently crafting those emails, sending them out into the digital abyss, and eagerly waiting for the sound of your bank app notifying you of a big fat deposit. But alas, the sales just aren't rolling in as you hoped. Don't worry… you're not alone! Many of us have been there (myself included), feeling like we're shouting into the void with no response.

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Kelsey Elwood Kelsey Elwood

Building Your Lead Magnet 101

Yay! So, you’ve decided to finally build that lead magnet you’ve been putting off… let me tell you, it’s one of the BEST ways to get traffic to your website and build your email list! Building your lead magnet involves creating a valuable (heavy on the valuable) resource that you offer to your audience, typically in exchange for their email address. PS: you want to get that email address! Guess what? I’ve made it so easy for you. I’ve listed a step-by-step guide below to help you build an effective lead magnet that is sure to convert your subscribers to actual paying clients who can’t wait to hear from you!

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Kelsey Elwood Kelsey Elwood

Why You Can’t Rely on Social Media Alone to Grow Your Business

If you're like me and get caught up with thinking you have to show up on social media to be successful in your business, or struggle with the idea of wanting to stay private with the details of your life while continuing to find clients, then cool! Let's talk, let's talk about WHY you can't rely on social media alone to grow your business.

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Kelsey Elwood Kelsey Elwood

Why You Should Be Transparent About Your Pricing

There’s a lot of controversy around whether you should list your pricing on your website. I want to preface this post with: it depends. Depending on the service or product you’re offering, it may be best to have a client contact you first. However, for MOST service providers, it will only benefit you to share your pricing with your audience. Let’s dive into WHY.

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Kelsey Elwood Kelsey Elwood

What to Do If You've Ghosted Your Email List

So you started out strong with an email list, only to ghost them and not show up in their inbox for quite some time? What do you do when this happens? It’s not the end of the world! Read to find out the steps you can take to re-engage your list, excite them for what you have to offer, and give them value again!

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